2024 China International Building Materials and Hardware Tools (Nigeria) Brand Show grandly opens at the Tafawa Balewa Square (TBS) in Lagos from November 5 to 7, attracting many excellent brands and professional buyers to the site. The on-site buyers gathering and the crowds surging. The exhibition was hosted by the Trade Development Bureau of the Ministry of Commerce and undertaken by China Chamber of Commerce of Metals, Minerals & Chemicals Importers & Exporters (CCCMC), covering many fields such as building materials & sanitary ware, hardware tools, locks & security, building hardware, lamps & lighting, etc.

A Hundred of companies galaxing, an unprecedented scale

In this 2024 China International Building Materials and Hardware Tools (Nigeria) Brand Show, Chinese companies participated in more than 110 booths, with a net exhibition area of 1,000 square meters.

2024 China International Building Materials and Hardware Tools (Nigeria) Brand Show is co-located with the West Africa Hardware, Tools, Mechatronics Fair (WAM, www.westafricatech.com), which was launched in 2017. With the strong support of many national importer associations, the Lagos Chamber of Commerce and Industry (LCCI), the Lagos State Government, and the Federal Government of Nigeria, WAM has developed into one of the largest professional mechatronic products exhibitions in West Africa.

Famous companies gathering, exhibits dazzling

2024 China International Building Materials and Hardware Tools (Nigeria) Brand Show attracted many high-quality companies in the industry, such as Jiaxing Aokeliya Sanitary Ware Technology Company Limited, Shandong Huajian Aluminium Group Co., Ltd., Zhongcai Merchants Investment Group Co., Ltd., Guangdong Trend Group Co., Ltd., Jiangsu Joyful New Material Co., Ltd., Aifeiling Sanitary Wares Technology Group Co., Ltd., Zhejiang Jego Sanitaryware Co., Ltd., and Fen'an Aluminum Co., Ltd., etc., brought their latest products to the site.

Buyers from Nigeria and neighboring countries visit onsite, and the Show is crowded with people and the negotiation atmosphere was warmest. Exhibitors said that they had obtained a large number of potential customers and order conversions through the exhibition.

Precise promotion, buyers congesting

This exhibition implemented all-round promotion to enhance the publicity effect. A large number of advertisements and reports were placed in local mainstream media and radio stations, including newspapers such as The Punch and The Sun; Nigerian Television Authority (NTA), and online platforms all reported and promoted the exhibition in an all-around manner. In addition, the Lagos Chamber of Commerce and Industry (LCCI) and Nigerian national industry associations such as the Mainland Spare Parts and Machinery Dealers Association were invited to assist in the promotion of the exhibition.

The overseas operation team of the exhibition activates a full range of promotions, such as SEM, SEO-targeted promotion and diversion, social media promotion, industry media/portal website promotion, industry association promotion, forum invitation promotion, EDM invitation promotion, and other channels to integrate online and offline, empowering the exhibition in all aspects.

In order to further enhance the effect of the exhibition, the Organizer strongly invites importers from Nigeria and surrounding countries to visit and negotiate at the exhibition and provide more business opportunities through value-added services, including targeted publicity, point-to-point buyer invitations, exhibitor pre-registration online matching, on-site B2B matchmaking, etc.

The exhibition adopts an innovative "offline + online" integration model and uses the MatchupExpo.com platform to provide exhibitors and buyers with a full range of services, to achieve pre-exhibition reservations, on-site accurate matching, and post-exhibition year-round online transactions, breaking trade boundaries and creating a continuous trading experience.

Huge market, unlimited business opportunities

Nigeria is Africa's largest economy and most populous country, with a population of 206 million, accounting for 18% of Africa's total population, of which more than 38 million are the middle class, showing extremely strong consumption potential.

In the past 10 years, Nigeria's GDP has averaged an annual growth rate of 6.8%, and its total GDP in 2023 reached an astonishing 390 billion U.S. dollars. Its political situation is relatively stable, its business atmosphere is relaxed, and its relations with China are close and friendly, providing a good development environment for markets with different consumption levels.

In bilateral trade, Chinese goods have significant competitiveness in the Nigerian market. The bilateral trade volume reached 22.56 billion U.S. dollars in 2023. China has become Nigeria's largest import & export market, second largest trading partner, largest contracted project market, and major investment destination.

2024 China International Building Materials and Hardware Tools (Nigeria) Brand Show is not only a grand event to showcase the strength of China's building materials and hardware tools industry, but also a platform to promote international cooperation, expand markets, and achieve win-win results. Thank you to all exhibitors, buyers, and media for your enthusiastic participation!