Malaysia's high-quality medical services have made the country a popular medical tourism destination for people from around the world. Though this has not been the case recently due to pandemic travel restrictions, it is widely believed that the country will once again return as a favoured medical destination for people from across Asia and the rest of the world.
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Over the recent years, with the change of people's consumption and health concept, consumer interest for sugar free drinks has been heating up. Young people today tend to nurture their health in Buddhist-style. They’re willing to drink warm wolfberry tea as a health-nurturing practice, on the other hand, they refuse to give up hot pot, barbecue, snail rice noodle and other tempting goodies. Young
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Recent years have seen a rapid growth of the number of soda brands in the domestic market, which has topped hundreds at the moment. But generally speaking, due to the late start of the soda market, there is low overall brand awareness of soda drink, relatively scattered market competition pattern and no leading brand in this field. The expansion of the whole-category strategy of Nongfu Spring has
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Many consumers used to drink coffee just for the purpose of refreshing their minds, while nowadays consumers' consumption motives are increasingly diversified. For instance, in the survey on distribution of reasons for drinking coffee, 54.9% of the consumers regard coffee as a "leisure drink", which is slightly less than that of "refreshing people’s minds". Besides, "habitual intake of coffee" and
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Nongfu Spring has attracted much attention in the bottled water market through advertising such as "Nongfu Spring tastes a bit sweet" and "we do not produce water. We are just porters of nature". while in the fruit juice drink set, the real star that helps Nongfu Spring gain a firm foothold is Water soluble C100. The popularity of Water soluble C100 is inseparable from Nongfu Spring’s advertising
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From "Nongfu Spring tastes a bit sweet" to "we do not produce water. We are just porters of nature" and the live-action documentary of water sources "high quality water sources nurture healthy life" launched a few years ago. Over the last two decades and more, Nongfu Spring has made "water" changed from ordinary to extraordinary by differentiated marketing, and delivered refreshing and novel exper
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As the domestic bottled drinking water market is experiencing increasingly fierce competition, every year there are many new brands coming into the market, but few ones are capable of opening up the market and establishing their own brand images, while most of them are wiped off in the “beverage war”. When the market is going through a price war of low profit, Nongfu Spring finds a breakthrough po
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